Tuesday, October 9, 2007

Marketing Alliance Makes For Disney Promos

From Inside Indiana Business: Heartland Signs Major Deal With Disney, Best Buy
Gaining further recognition that its signature award is steadily becoming a mark of quality for consumers, Heartland Truly Moving Pictures™ has finalized a marketing alliance with the Walt Disney Company and Best Buy™ for a regional promotion of Disney titles which have received the Heartland Truly Moving Picture Award. The promotion will offer a consumer discount on sixteen DVD titles, and will run in nine Midwestern states from October 14 until supplies last, concurrent with this year’s Heartland Film Festival.

Among the animated and live-action movies are classic films such as Cinderella, Peter Pan, Bedknobs and Broomsticks, The Jungle Book, Old Yeller and The Little Mermaid; more recent children’s hits including Toy Story, Toy Story 2, A Bug’s Life, Cars, The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, Ice Princess and Bridge to Terabithia; as well as adult-oriented fare such as Remember the Titans, Miracle and Glory Road.

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