Thursday, October 11, 2007

Narnia Featured in New Public Service Announcements

From Animation World Network: Library of Congress Uses Animation to Promote Literacy
As a prelude to its annual National Book Festival in Washington, the Library of Congress launched a series of public outreach initiatives designed to promote the joy of reading and to better share the Library's programs and collections with the public.

The Library and the Advertising Council announced a new series of public service advertisements developed to inspire young people to "explore new worlds" through reading and to promote literacy in all types of learning, including books, periodicals and cartoons, through a new website.

The new PSAs, created pro bono by The Geppetto Group, Walt Disney Studios Home Ent. and the Brigham Young University (BYU) Ad Lab, are based on fiction classics THE WONDERFUL WIZARD OF OZ and the CHRONICLES OF NARNIA, as well as stories of King Arthur and the Round Table. The PSAs aim to inspire children in grades four to six to get more enjoyment out of reading and thereby inspire them to become lifelong learners.

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