Thursday, December 13, 2007

HarperCollins Targets 'Narnia' Audiences

From The Bookseller: Film focus for HarperCollins Children's
HarperCollins Children’s Books has the tie-in rights to three of next year’s most eagerly-awaited children’s films: the new Indiana Jones sequel, the latest Batman movie and the next C S Lewis adaptation, “Prince Caspian”.

Brand and properties director Claire Harding, who rejoined the publisher from Paramount Pictures this summer, said: “We want to position HarperCollins Children’s as the ‘home’ of blockbuster publishing.”


HC intends to replicate its “read it before you see it” campaign for “Prince Caspian”, out in June 2008. The Narnia tie-in programme will kick off in May 2008 and HC will work with Disney on planned retail promotions focusing on high visibility in stores.

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