HarperCollins Targets 'Narnia' Audiences

From The Bookseller: Film focus for HarperCollins Children's

HarperCollins Children’s Books has the tie-in rights to three of next year’s most eagerly-awaited children’s films: the new Indiana Jones sequel, the latest Batman movie and the next C S Lewis adaptation, “Prince Caspian”.

Brand and properties director Claire Harding, who rejoined the publisher from Paramount Pictures this summer, said: “We want to position HarperCollins Children’s as the ‘home’ of blockbuster publishing.”

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HC intends to replicate its “read it before you see it” campaign for “Prince Caspian”, out in June 2008. The Narnia tie-in programme will kick off in May 2008 and HC will work with Disney on planned retail promotions focusing on high visibility in stores.